Marketing strategy shouldn’t be limited to marketing professionals alone. Experience entrepreneurs, founders, investors, and product managers understand that successful marketing starts well before a product or service has even been created. It’s often core to product inspiration and creation.
This video features a list of some of the best business and marketing strategy books. They cover topics including: brand and product positioning, strategies for rapid growth, improving brand communication, breaking free from competition, creating work that is contagious, communicating to build trust, and selling products to mainstream customers.
Content by Rick Kettner
Produced by Kyle Trienke