On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

For those new to on-page SEO, we highly recommend reading Rand Fishkin’s A Visual Guide to Keyword Targeting and On-Page SEO. On-page SEO has changed over the years, so it’s important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we chosen our favorite resources to help you along your journey.

  • Optimize your website Meta Title
  • Optimize your website Meta Description
  • Optimize HTML Code
  • Take advantage of the H1, H2, H3 hierarchy
  • Use relevant alt-text on all your images
  • Hyperlink Optimization
  • Have short and descriptive urls (User friendly URLs)
  • Robots.txt Creation/Optimization
  • Sitemap Creation and submission to Google Webmasters
  • Google Webmaster Tools Setup
  • Bing Webmaster Tools Setup
  • Google Analytics Setup & Integration
  • Embedding a Google Map on your website’s contact page
  • Local Structured Data Markup for Local Businesses (very important for local business)
SKU: WMT-102 Category:

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