On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
For those new to on-page SEO, we highly recommend reading Rand Fishkin’s A Visual Guide to Keyword Targeting and On-Page SEO. On-page SEO has changed over the years, so it’s important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we chosen our favorite resources to help you along your journey.
- Optimize your website Meta Title
- Optimize your website Meta Description
- Optimize HTML Code
- Take advantage of the H1, H2, H3 hierarchy
- Use relevant alt-text on all your images
- Hyperlink Optimization
- Have short and descriptive urls (User friendly URLs)
- Robots.txt Creation/Optimization
- Sitemap Creation and submission to Google Webmasters
- Google Webmaster Tools Setup
- Bing Webmaster Tools Setup
- Google Analytics Setup & Integration
- Embedding a Google Map on your website’s contact page
- Local Structured Data Markup for Local Businesses (very important for local business)