Why Your Release Schedule is Part of Your Marketing Strategy (but You Just Don’t Know it Yet) Leave a comment

Are you old school?

You know, take two years to record your album, then release it and hope for the best?

Times have changed!

Today artists don’t just quietly drop a new album and expect it to do well. We’re in the streaming era, and the old release strategy doesn’t cut it any longer.

In this week’s video I talk about how your album release strategy is an integral part of your marketing and promo strategy. In fact, for many artists their release strategy IS their promo strategy, and if done right IT WORKS!

This video is a follow up to the one I did a few weeks ago about not rushing your release to market. If you haven’t seen it you might want to check it out:

Go forth and prosper… (by releasing your next album the right way).

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