Fractional CMO · Canada
Senior marketing leadership
without the $300K salary.
Strategic direction, team mentorship, budget allocation, and board-ready reporting — 10-20 hours per month. For $2M-$30M brands that need a CMO but not a full-time executive. We act as your strategic partner, not just another agency.
From founder-led marketing to scalable growth.
Our proven 4-phase process builds marketing infrastructure that outlasts any single hire.
Growth Audit
Full-funnel assessment: paid media, CRO, retention, team structure, and budget efficiency.
Strategy & Roadmap
12-month growth plan, channel mix, budget allocation, and KPI framework design.
Team & Stack Build
Hiring plan, agency selection, martech stack design, and process documentation.
Ongoing Advisory
Weekly check-ins, monthly board reports, quarterly strategy reviews, and continuous optimization.
A roadmap that turns budget into revenue.
Most brands waste 30-40% of their marketing budget on underperforming channels. We audit every dollar, reallocate to high-ROI activities, and build a 12-month roadmap with clear milestones, budgets, and revenue targets. No vague “brand building” — every line item ties to a number.
- 12-month revenue roadmap
- Channel mix optimization
- Budget allocation by funnel stage
- KPI framework + dashboard design
- Competitive positioning strategy
Build a team that executes without you.
We mentor your existing marketing team — reviewing campaigns, coaching on platform strategy, and building internal capabilities. The goal is to make ourselves unnecessary by elevating your team’s strategic thinking and execution quality.
- 1:1 coaching for marketing leads
- Campaign review + feedback sessions
- Hiring plan + job description design
- Agency selection + RFP management
- Process documentation + SOPs
Reports that impress investors.
We build board-ready marketing dashboards with MER, CAC, LTV, payback period, and channel-level ROAS. No vanity metrics. No “impressions” without context. Just the numbers that matter to CFOs, CEOs, and investors.
- Board-ready monthly reports
- MER + ROAS by channel
- CAC + LTV cohort analysis
- Payback period tracking
- Forecasting + scenario modeling
Leadership tiers for every growth stage.
Monthly retainers scaled to engagement level. No long-term contracts.
Monthly strategy call, quarterly roadmap, and basic dashboard setup.
- 4 hours/month
- Monthly strategy call
- Quarterly roadmap
- Basic KPI dashboard
- Email support
- 30-day commitment
Bi-weekly calls, full growth audit, team mentorship, and board reports.
- 10 hours/month
- Bi-weekly strategy calls
- Full growth audit
- Team mentorship
- Monthly board reports
- 60-day commitment
Weekly calls, dedicated strategist, hiring support, and advanced analytics.
- 16 hours/month
- Weekly strategy calls
- Dedicated strategist
- Hiring + agency selection
- Advanced analytics setup
- 90-day commitment
Maximum engagement with fractional CMO, full team oversight, and strategic ownership.
- 20+ hours/month
- Fractional CMO role
- Full team oversight
- Board presentation delivery
- Strategic P&L ownership
- 90-day commitment
Full-time CMO vs Webemart Fractional.
See the cost and capability difference between a full-time hire and fractional leadership.
| Factor | Full-Time CMO | Webemart |
|---|---|---|
| Annual Cost | $250K-$400K | $48K-$180K |
| Time to Impact | 3-6 months | 30 days |
| Contract Risk | High | None |
| Multi-Channel Expertise | — | ✓ Full stack |
| Board Reporting | Variable | Included |
| Team Mentorship | Limited | Core focus |
| Agency Network | — | ✓ Pre-vetted |
| Scalability | Fixed | Flexible |
Founders who got their time back.
Real advisory results from D2C, SaaS, and B2B brands.
Founders who stopped guessing.
Real results from businesses that got strategic marketing leadership.
“The growth roadmap reallocated 40% of our budget from underperforming channels to paid social. Revenue grew 60% in 6 months without increasing total spend.”
“Webemart mentored our junior marketer into a team lead in 4 months. The 1:1 coaching sessions were worth the retainer alone.”
“The board reports finally show marketing as a revenue driver, not a cost center. Our Series B investors specifically praised the marketing metrics.”
Stop being your own CMO.
Start being the founder.
Book a free strategy call. We’ll assess your current marketing structure, identify gaps, and design a fractional CMO engagement that fits your stage and budget.