Google Ads & PPC Management · Canada · 2026

Turn ad spend into profit. Predictably.

Productized PPC management tiers for small, mid-market, and enterprise businesses. From high-intent search campaigns to AI-native omnichannel dominance, we structure every dollar for maximum return. The global digital advertising market is projected to reach $740 billion in 2026, with Google Ads commanding 28.6% of all digital ad spend worldwide.

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✓ Search Campaigns

✓ Performance Max

✓ Demand Gen

✓ AI Bid Scripts

✓ GEO Strategy

$740B

Digital Ad Market 2026

28.6%

Google Ads Market Share

4.2x

Average ROAS Achieved

35%

Wasted Spend Eliminated

Our Proven Method

6-phase PPC process for maximum return on ad spend.

A systematic approach to auditing, building, optimizing, and scaling Google Ads campaigns that deliver predictable, profitable results at any budget level.

Account Audit & Wasted Spend Recovery

Deep forensic analysis of existing campaigns to identify budget leaks, broad-match waste, poor keyword targeting, and structural inefficiencies. We typically recover 20-35% of wasted ad spend within the first 30 days.

Strategic Campaign Architecture

Design campaign structures aligned with your business goals: high-intent search for immediate conversions, Performance Max for scale, Demand Gen for awareness, and remarketing for recapture. Every campaign has a specific job.

Conversion Tracking & Attribution

Implement Google Tag Manager, GA4, enhanced conversions, and server-side tracking. Map every touchpoint from first click to final sale with multi-touch attribution that reveals the true customer journey.

AI-Powered Optimization

Deploy automated bidding strategies, audience signals, and custom scripts for real-time adjustments. Use first-party data to train Google’s machine learning for better targeting and lower CPA.

Creative Asset Development

Build high-performing ad copy, image assets, and video creatives formatted for every Google placement. Test headlines, descriptions, and visuals continuously to improve CTR and conversion rates.

Reporting & Continuous Iteration

Deliver automated Looker Studio dashboards with real-time metrics. Conduct weekly optimization sprints, monthly strategy reviews, and quarterly business-level growth consulting to compound results.

Tier 1 · Small Business

Ignite & Capture. The phone rings. The cart converts.

Small businesses need immediate, high-intent traffic to justify every dollar of ad spend. They do not need complex attribution models – they need the phone to ring or the cart to convert. We focus on bottom-of-funnel exact-match keywords, Local Services Ads, and conversion tracking that proves ROI from day one.

✓Account Audit:Clean up wasted spend from broad-match keywords and poor structures

✓Search Campaigns:Exact and phrase-match campaigns for bottom-of-funnel keywords

✓Local Services Ads:Google Guaranteed profile setup for local service areas

✓Google Shopping:Feed health and basic Shopping campaigns for e-commerce

✓Conversion Tracking:GTM and GA4 setup for forms, calls, and checkout events

✓Monthly Reporting:Automated Looker Studio dashboard with CPA and conversion data

Pricing · Target: $2K–$10K/mo Ad Spend

Setup: $1,000 – $2,500 + $1,000 – $2,000/mo

Flat-rate monthly fee. No percentage-of-spend model – low budgets deserve full service.

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Tier 2 · Mid-Market

Scale & Optimize. Machine learning. Maximum growth.

Mid-market companies have proven product-market fit and need to scale aggressively. We leverage Google’s automated machine learning tools – Performance Max, Dynamic Search Ads, and enhanced conversions – to capture market share while comprehensive funnel tracking reveals the true ROI of every channel.

✓Performance Max:Robust asset groups, optimized feeds, and high-value audience signals

✓DSA & Remarketing:Capture long-tail queries and re-engage abandoned cart users

✓Competitor Conquesting:Strategic bidding on competitor brand names to capture market share

✓Landing Page CRO:A/B test ad copy against landing page headers and offers

✓Enhanced Conversions:First-party data integration to bypass cookie restrictions

✓Advanced Reporting:Multi-touch attribution and cross-channel performance dashboards

Pricing · Target: $10K–$50K/mo Ad Spend

Setup: $3,000 – $5,000 + $2,500/mo + 10% over $15K

Hybrid model: base retainer + percentage on scaled spend. You grow, we grow together.

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Tier 3 · Enterprise

AI-Native & Omnichannel. Dominate every touchpoint.

Enterprise clients demand sophisticated, full-funnel strategies where traditional SEO and PPC blur into Generative Engine Optimization and AI-driven market dominance. We deploy agentic AI scripts, Demand Gen campaigns, and multi-touch attribution to own every stage of the customer journey.

✓Agentic AI Scripts:Real-time bid adjustments, weather-based bidding, inventory-linked pausing

✓Demand Gen Campaigns:Lookalike audiences across YouTube, Discover, and Gmail

✓LLM & GEO Strategy:Optimize for Google AI Overviews and generative search responses

✓Multi-Touch Attribution:Analyze the entire customer journey beyond last-click

✓Executive Strategy:Bi-weekly deep dives into market share, ROAS, and growth consulting

✓Custom Dashboards:Executive-level reporting with business outcome metrics

Pricing · Target: $50K–$250K+/mo Ad Spend

$8,000 – $15,000+/mo Fixed flat fee + performance bonuses

Predictable costs with ROAS-based performance bonuses. Enterprise clients prefer fixed fees over percentage models.

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High-Margin Add-Ons

Standalone services that lead to retainers.

One-off marketplace products that deliver immediate value and naturally convert into monthly management contracts.

Popular

Deep-Dive PPC Audit

$800 – $1,500

A 15-page forensic teardown of your current Google Ads account with actionable insights, wasted spend identification, and a 90-day optimization roadmap.

Account structure analysis
Keyword waste identification
Competitor bid analysis
Conversion tracking audit
90-day action plan

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Technical

Advanced GA4 / Server-Side Tracking

$1,500 – $3,000

Crucial for modern e-commerce but highly technical. We implement server-side tracking, enhanced conversions, and first-party data pipelines that bypass cookie restrictions.

Server-side GTM container
Enhanced conversions setup
First-party data integration
Cookieless tracking architecture
Privacy-compliant measurement

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Creative

Ad Creative / Asset Pack

$500 – $1,200

High-end, minimalist visual assets specifically formatted for Performance Max and Demand Gen campaigns. Designed for maximum CTR and brand consistency.

Performance Max image sets
Demand Gen video assets
Responsive search ad copy
Brand-aligned visual system
A/B test variants included

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PPC Packages

Management tiers for every business scale.

Productized, outcome-driven packages with transparent pricing. No hidden fees. No percentage traps for small budgets.

Ignite & Capture

^$1,500setup

Small business PPC for local services and niche e-commerce.

Account audit & restructure
Exact/phrase match search
Local Services Ads setup
Google Shopping basics
GTM + GA4 conversion tracking
Looker Studio dashboard

Then $1,500/mo

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Generic agency vs productized PPC management.

See why tiered, outcome-driven packages outperform ambiguous “we do everything” retainers.

Capability	Generic Agency	Webemart
Service Structure	Ambiguous Retainers	✓ Productized Tiers
Performance Max	Basic Setup	✓ Asset Group Mastery
AI Bid Scripts	–	✓ Agentic Automation
GEO Strategy	–	✓ AI Search Ready
Attribution	Last-Click Only	✓ Multi-Touch Model
Pricing Transparency	Hidden Fees	✓ Fixed + Clear
Wasted Spend Recovery	Minimal	20-35% Recovered
Reporting	Monthly PDF	Real-Time Dashboard

PPC Showcase

Campaigns we scaled to profitability.

Real PPC projects from audit through to optimized, revenue-generating campaigns.

PPC Proof

Clients who turned spend into profit.

Real results from businesses that invested in productized, outcome-driven PPC management.

★★★★★

“The Ignite & Capture package was exactly what our local clinic needed. Within 30 days, our cost per lead dropped from $87 to $34. The Local Services Ads setup alone generated 23 qualified calls in the first week. Best marketing investment we’ve made.”

Dr. Rachel T.

Owner, Aesthetic Clinic

★★★★★

“We were wasting $8,000 monthly on broad-match keywords that never converted. The PPC audit identified $3,200 in immediate waste. After restructuring to exact-match and Performance Max, ROAS went from 1.8x to 4.6x in 60 days.”

Michael K.

CMO, B2B SaaS Company

★★★★★

“The AI bid scripts Webemart built pause ads automatically when products go out of stock and increase bids during high-conversion weather patterns. Our enterprise account now runs with minimal manual intervention and ROAS consistently exceeds 5.2x.”

Sarah L.

VP Marketing, Retail Chain

PPC FAQ

Google Ads questions, answered by certified experts.

Everything you need to know about our productized PPC management tiers and pricing models.

Why do you use flat-rate pricing for small businesses instead of percentage-of-spend?

Small businesses with $2,000-$10,000 monthly ad spends cannot justify percentage-based management fees that would leave them with insufficient budget for actual advertising. A flat-rate model ensures they receive full-service campaign management, conversion tracking, and reporting without the fee consuming their media budget. As their spend grows, the flat rate becomes increasingly cost-effective compared to percentage models.

What is Performance Max and why does it matter for mid-market clients?

Performance Max (PMax) is Google’s AI-powered campaign type that serves ads across Search, Display, YouTube, Discover, Gmail, and Maps from a single campaign. It uses machine learning to find customers wherever they are in their journey. For mid-market clients with $10,000-$50,000 monthly budgets, PMax maximizes reach and efficiency by automatically allocating budget to the highest-performing channels and audiences. We build robust asset groups, optimize product feeds, and train the algorithm with high-value audience signals to ensure PMax delivers maximum ROAS.

What are “agentic AI scripts” for enterprise accounts?

Agentic AI scripts are custom Google Ads scripts that make autonomous, real-time decisions based on external data and internal metrics. Examples include: automatically pausing ads when inventory drops below a threshold, increasing bids during weather events that drive demand, adjusting budgets based on day-of-week conversion patterns, and triggering competitor conquesting when their branded search volume spikes. These scripts reduce manual management by 70% while improving performance through data-driven automation that reacts faster than human analysts.

How does the hybrid pricing model work for mid-market clients?

Our Scale & Optimize tier uses a hybrid model: a base retainer of $2,500/month covers core management, strategy, and reporting, plus 10% of ad spend over $15,000. This ensures we are compensated for the increased complexity as your budget scales – more spend means more keywords, more audiences, more assets to manage, and more data to analyze. At $30,000 monthly spend, your total management cost would be $2,500 + $1,500 (10% of $15,000 overage) = $4,000/month. This is significantly lower than pure percentage models while ensuring quality doesn’t decline as you grow.

What is included in the Deep-Dive PPC Audit?

The Deep-Dive PPC Audit is a standalone 15-page forensic analysis of your Google Ads account delivered within 5 business days. It includes: account structure analysis identifying structural inefficiencies, keyword waste analysis showing exactly where budget leaks, competitor bid landscape mapping, conversion tracking accuracy audit, Quality Score breakdown by campaign, ad copy effectiveness scoring, landing page relevance assessment, and a prioritized 90-day action plan with expected impact estimates. Many clients use the audit insights to implement changes themselves, while others convert into monthly management contracts.

Why is server-side tracking important for modern PPC?

Server-side tracking sends conversion data directly from your server to Google Ads, bypassing browser-based cookies that are increasingly blocked by Safari, Firefox, and privacy regulations. With third-party cookie deprecation accelerating in 2026, server-side tracking ensures you capture 30-40% more conversions that would otherwise be lost. It also improves page speed (no heavy tracking scripts in the browser), enhances data security, and enables enhanced conversions that use hashed first-party data to match offline sales to ad clicks. For e-commerce businesses, this is now essential, not optional.

How do performance bonuses work for enterprise clients?

Enterprise clients prefer predictable fixed fees over percentage-of-spend models that incentivize agencies to increase budgets regardless of performance. Our AI-Native & Omnichannel tier uses a flat monthly fee ($8,000-$15,000+) with performance bonuses unlocked when agreed targets are exceeded. For example: a $5,000 quarterly bonus if ROAS exceeds 4.5x, a $10,000 annual bonus if year-over-year revenue from ads increases 50%+, or custom bonuses tied to specific business outcomes like market share growth. This aligns our incentives with your actual business success, not just ad spend volume.

How quickly will I see results from PPC management?

Timeline varies by tier and starting condition. Small business audits typically recover 20-35% wasted spend within 30 days. Mid-market Performance Max campaigns need 4-6 weeks of learning phase before optimal performance. Enterprise AI scripts show immediate automation benefits but require 8-12 weeks for full algorithm training. We set clear 30-60-90 day milestones for every engagement: Day 30 (audit complete, tracking fixed, campaigns restructured), Day 60 (optimization sprints, A/B tests live, initial ROAS improvement), Day 90 (full performance analysis, scaling recommendations, quarterly strategy review).

Ready to turn ad spend into profit?

Book a free PPC strategy call. We’ll analyze your current account, identify your tier, and design a productized management plan that delivers predictable, profitable results.

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